This tender seeks professional services to conduct a comprehensive brand audit for the Cape Town International Convention Centre. The audit will assess brand perception, identify strengths and weaknesses, and provide actionable insights to enhance brand strategy.
The Cape Town International Convention Centre (CTICC) is inviting proposals for professional services to conduct a thorough brand audit. This audit aims to evaluate the current brand positioning, assess public perception, and identify both strengths and weaknesses in the existing brand strategy. The selected service provider will be responsible for gathering data through surveys, interviews, and market analysis to deliver a detailed report with actionable recommendations. The duration of the project is expected to be approximately two weeks, with a final report due by the closing date.
The brand audit will serve as a critical tool for CTICC to enhance its marketing strategies and improve stakeholder engagement. By understanding how the brand is perceived by various audiences, including clients, visitors, and industry partners, CTICC can make informed decisions to strengthen its market presence. The successful bidder will need to demonstrate expertise in brand analysis, strategic marketing, and the ability to deliver insights that align with CTICC's vision and goals. This project presents an excellent opportunity for firms specializing in brand consultancy and market research to contribute to the growth of a prominent institution in the events and tourism sector.
This tender is suitable for marketing agencies, brand consultants, and research firms with expertise in brand audits and strategic marketing. Businesses with a proven track record in conducting comprehensive market analysis and delivering actionable insights will find this opportunity particularly relevant.
•••••• •••• ••••••• ••••• •••••• •••••• •••••• ••••.
Get full access to this tender, including documents, location, and contact details.