This tender seeks qualified service providers to deliver media buying and planning services on a project basis or for a 12-month period. The aim is to enhance advertising effectiveness and optimize media spend for targeted campaigns.
The South African Weather Service is inviting proposals for media buying and planning services, aimed at improving the reach and impact of its advertising initiatives. The successful bidder will be responsible for developing strategic media plans, executing media buys, and providing ongoing analysis and reporting on campaign performance. This engagement can be on a project basis or for a continuous period of 12 months, allowing for flexibility in service delivery.
Key requirements include expertise in various media channels, a strong understanding of target audience segmentation, and the ability to negotiate competitive rates with media outlets. The selected service provider will work closely with the South African Weather Service to ensure that all media activities align with the organization's goals and messaging. This tender represents an opportunity for businesses that specialize in advertising and market research to contribute to impactful public communication efforts while enhancing their portfolio through collaboration with a government entity.
This tender is suitable for advertising agencies, media buying firms, and market research companies with experience in developing and executing media strategies. Businesses with a proven track record in optimizing media spend and enhancing campaign effectiveness are encouraged to apply.
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