Brand Equity Audit and Reputation Survey Services

SENTECH is inviting proposals from qualified service providers to undertake a thorough brand equity audit and reputation perception survey. The objective is to evaluate the current brand equity of SENTECH and gather insights into public perceptions regarding its reputation. This project will involve quantitative and qualitative research methodologies to ensure a comprehensive understanding of stakeholder attitudes and brand positioning in the market.

The selected service provider will be expected to design and implement a survey that captures the perceptions of various stakeholders, including customers, partners, and the general public. The findings will be instrumental in guiding SENTECH's strategic decisions and marketing efforts, ultimately enhancing its brand image and stakeholder engagement. Key deliverables include a detailed report outlining the audit findings, recommendations for brand enhancement, and a presentation of results to SENTECH's management team.

This tender is ideal for firms with expertise in brand management, market research, and reputation analysis. The successful bidder will demonstrate a proven track record in similar projects, showcasing their ability to deliver actionable insights and strategic recommendations that align with SENTECH's goals. The project duration is expected to be short-term, with a closing date for submissions on December 9, 2025.