Seeking proposals for a comprehensive marketing campaign to promote Destination Johannesburg over three years. The project involves conceptualization, creative development, and implementation using a 360-degree marketing approach.
The City Council of Johannesburg invites proposals for an integrated marketing campaign aimed at positioning and promoting Destination Johannesburg. This initiative will span three years and requires a comprehensive strategy that encompasses Above, Below, and Through the Line marketing techniques. The selected service provider will be responsible for the conceptualization, creative development, and implementation of a cohesive tourism marketing and communication effort that effectively engages both local and international audiences.
The scope of work includes developing innovative marketing strategies that leverage various channels to enhance the visibility of Johannesburg as a premier tourist destination. Key requirements include a deep understanding of tourism trends, audience segmentation, and the ability to create compelling narratives that resonate with diverse target markets. The successful bidder will demonstrate expertise in integrated marketing communications and provide measurable outcomes to assess the effectiveness of the campaign. This project offers a unique opportunity to contribute to the economic growth of Johannesburg through strategic tourism promotion.
This tender is suitable for marketing agencies, advertising firms, and communication specialists with experience in tourism promotion and integrated marketing strategies. Businesses with a proven track record in developing and executing successful marketing campaigns are encouraged to apply.
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