Seeking proposals for a comprehensive marketing campaign to promote Johannesburg as a premier tourist destination. The project includes conceptualization, creative development, and implementation over three years using a 360-degree marketing approach.
The City Council of Johannesburg is inviting proposals for an integrated tourism marketing initiative aimed at positioning and promoting Johannesburg as a leading travel destination. This project will encompass above-the-line, below-the-line, and through-the-line marketing strategies, ensuring a holistic approach to reach diverse audiences effectively. The successful bidder will be responsible for the conceptualization, creative development, and execution of marketing campaigns that resonate with both local and international tourists.
The scope of work includes developing innovative marketing strategies, crafting compelling creative content, and implementing multi-channel communication efforts that leverage digital, print, and experiential marketing. The campaign will run for a period of three years, during which the selected agency will be expected to provide regular performance evaluations and adapt strategies based on market feedback. This initiative not only aims to enhance the visibility of Johannesburg as a tourist hub but also seeks to stimulate local economic growth through increased tourism and engagement with local businesses.
This tender is suitable for marketing agencies with expertise in tourism promotion, integrated marketing strategies, and creative development. Businesses with a proven track record in executing multi-channel campaigns and a strong understanding of the tourism sector will find this opportunity particularly relevant.
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