The C-BRTA seeks a service provider to conduct a comprehensive rebranding exercise following its 25th anniversary campaign. This project aims to enhance the agency's public image and communication strategies during the 2023/24 financial year.
The Cross-Border Road Transport Agency (C-BRTA) is inviting proposals from qualified service providers to undertake a rebranding exercise in the wake of its 25th anniversary. This initiative is intended to refresh the agency's brand identity, improve its visibility, and align its messaging with contemporary transport challenges and opportunities. The successful bidder will be responsible for developing a cohesive branding strategy that includes visual identity, messaging frameworks, and stakeholder engagement plans.
The project scope encompasses market research, brand positioning, design of branding materials, and implementation strategies. The selected service provider will work closely with C-BRTA to ensure that the rebranding reflects the agency's mission and values while appealing to its diverse audience, including transport operators, government entities, and the general public. This rebranding exercise is not only a celebration of the agency's legacy but also a strategic move to enhance its relevance and effectiveness in the evolving transport landscape.
This tender is suitable for marketing agencies, branding consultants, and firms specializing in public relations and communications strategies, particularly those with experience in the transport sector or government projects.