The C-BRTA seeks a service provider to conduct a comprehensive rebranding exercise following its 25th anniversary campaign. This project aims to enhance the agency's brand identity and public perception during the 2023/24 financial year.
The Cross-Border Road Transport Agency (C-BRTA) is inviting proposals from qualified service providers to undertake a rebranding exercise that aligns with the agency's strategic objectives post its 25th anniversary. The selected provider will be responsible for developing a refreshed brand identity, including logo redesign, brand messaging, and visual elements that resonate with stakeholders and the public. This initiative is crucial for reinforcing the agency's commitment to excellence in cross-border transport services and enhancing its visibility in the transport sector.
The scope of work includes conducting market research to understand public perception, developing branding strategies, and creating marketing materials that reflect the new brand identity. The project is expected to be completed within the 2023/24 financial year, with deliverables including a comprehensive branding guide, promotional materials, and a rollout plan. The successful bidder will demonstrate experience in branding and marketing, particularly within the public sector, and will be expected to collaborate closely with C-BRTA stakeholders to ensure alignment with the agency's vision and mission.
This tender is suitable for marketing agencies, branding consultants, and creative firms with experience in public sector projects. Businesses with a proven track record in rebranding and strategic communication are encouraged to apply.
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