Seeking qualified local tour operators or travel management companies to develop and execute seasonal experiential deals aimed at enhancing brand awareness for Johannesburg as a travel destination over a 12-month period.
The City Council of Johannesburg invites proposals from experienced local tour operators or travel management companies to conceptualize and implement innovative domestic seasonal and experiential travel deals. The primary objective is to elevate the brand awareness of Johannesburg as a premier travel destination, thereby increasing visitor numbers to the city. This initiative will run for a duration of twelve months from the date of appointment, focusing on strategies that resonate with domestic travelers.
Proposals should outline creative marketing strategies, partnerships with local businesses, and unique travel packages that highlight Johannesburg's attractions and experiences. The selected service provider will be expected to deliver measurable outcomes in terms of increased visitor engagement and brand recognition. This tender presents an excellent opportunity for businesses to contribute to the growth of tourism in Johannesburg while enhancing their own market presence through collaboration with the city’s tourism initiatives.
This tender is ideal for local tour operators and travel management companies with a proven track record in creating and implementing marketing strategies that promote travel destinations. Businesses with experience in developing seasonal travel packages and a strong understanding of the South African tourism landscape will find this opportunity particularly relevant.