This tender seeks a qualified agency to manage and produce global brand experiential marketing campaigns for South African Tourism. Key requirements include creative strategy development, project management, and execution of activations over a 36-month period.
The South African Tourism is inviting proposals for a comprehensive Global Brand Experiential Management and Production service. The selected agency will be responsible for developing and executing innovative brand activation strategies that engage consumers and promote South Africa as a premier travel destination. This includes the creation of experiential marketing strategies, project management, and the execution of both domestic and international activations. The agency must demonstrate experience in managing large-scale events and exhibitions, ensuring compliance with South African Tourism's corporate identity and responsible tourism practices.
The scope of work encompasses the planning and execution of various activations, including trade shows, consumer events, and internal staff activations. Bidders must provide a detailed plan for managing budgets, supplier appointments, and safety protocols, including public liability insurance. The contract will span 36 months, with periodic performance evaluations to ensure alignment with South African Tourism's objectives. This is an opportunity for agencies with a strong track record in experiential marketing to contribute significantly to the growth of South Africa's tourism sector.
This tender is suitable for marketing agencies, event management firms, and production companies with proven experience in brand activations and experiential marketing, particularly those with a focus on tourism and large-scale events.
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