Airports Company South Africa seeks a commercial marketing agency for a three-year contract to enhance non-aeronautical revenue through innovative marketing strategies and campaigns across multiple airport locations.
The Airports Company South Africa (ACSA) is inviting proposals for the acquisition of a commercial marketing agency to support its marketing efforts over a three-year period. The selected agency will be responsible for developing and executing comprehensive marketing strategies aimed at increasing non-aeronautical revenue across ACSA's nine airports. This includes retail marketing, property marketing, parking marketing, and car rental marketing. The agency will need to demonstrate a strong track record in delivering successful marketing campaigns, innovative solutions, and a deep understanding of consumer behavior in the airport context.
Key requirements include the ability to conduct market research, develop tactical marketing plans, and implement promotional campaigns that resonate with diverse passenger segments. The agency will also be expected to provide insights into emerging marketing trends and consumer preferences, ensuring that ACSA remains competitive in the airport retail space. The successful bidder will contribute significantly to enhancing passenger engagement and satisfaction, ultimately driving revenue growth and solidifying ACSA's position as a leader in airport management.
This tender is suitable for established marketing agencies with proven experience in retail and commercial marketing, particularly those with expertise in the aviation or transportation sectors. Agencies should have a strong portfolio demonstrating successful campaigns and innovative marketing solutions.
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