Metrobus seeks a panel of service providers for infrastructure branding and advertising over a three-year period. Services include managing advertising space on buses and digital platforms, enhancing communication, and generating non-fare revenue.
The City of Johannesburg's Metrobus is inviting bids for the appointment of a panel of service providers to manage infrastructure branding and advertising for a duration of three years. This tender focuses on leveraging advertising space on Metrobus vehicles and associated digital platforms to maximize revenue generation while enhancing communication with passengers. The selected service providers will be responsible for the end-to-end management of advertising campaigns, including the design, installation, and maintenance of advertising materials, as well as ensuring compliance with branding standards.
Key requirements include a proven track record in outdoor advertising, the ability to provide innovative advertising solutions, and a comprehensive pricing structure that outlines monthly fees per advertisement. The successful bidders will also be expected to develop a commercialization strategy that includes partnerships with brands and other stakeholders, enhancing Metrobus's service offerings. This initiative aims to not only generate sustainable revenue but also improve passenger engagement through effective communication strategies.
This tender is suitable for advertising agencies, marketing firms, and businesses with expertise in branding and digital communications, particularly those experienced in public transport advertising and infrastructure management.