Seeking a qualified local tour operator or travel management company to create and implement seasonal experiential deals that enhance brand awareness of Johannesburg and increase domestic visitor numbers over a 12-month period.
The Johannesburg Tourism Company is inviting proposals from experienced local tour operators or travel management companies to conceptualize and execute domestic seasonal and experiential marketing campaigns. The goal is to improve brand awareness of Johannesburg as a premier travel destination, driving consideration and increasing visitor numbers. The successful bidder will be responsible for developing compelling travel packages that highlight Johannesburg's diverse offerings, including culture, heritage, and adventure, while ensuring alignment with the city's tourism strategy.
The scope of work includes the design and implementation of seasonal campaigns, securing partnerships with local businesses, and creating a robust marketing strategy that utilizes various distribution channels. Bidders must demonstrate their ability to provide innovative, value-driven packages that cater to different market segments, including families, youth, and seniors. Additionally, the service provider will be expected to track performance metrics and provide insights on campaign effectiveness, ensuring continuous improvement and optimization of marketing efforts.
This tender is suitable for local tour operators, travel management companies, and marketing agencies with experience in tourism promotion and a strong understanding of the South African travel market. Businesses should have the capability to develop and implement creative marketing strategies and partnerships that enhance visitor experiences.