Stellenbosch Municipality seeks a service provider for tourism functions and destination marketing services for three financial years. The project aims to enhance tourism growth and promote the region effectively.
This tender invites qualified service providers to render comprehensive tourism functions and implement destination marketing services for Stellenbosch Municipality over a period of three financial years, from 2026/2027 to 2028/2029. The successful bidder will be responsible for developing and executing integrated marketing campaigns, managing visitor information services, and facilitating stakeholder engagement to boost tourism in the Stellenbosch and Dwarsriver Valley areas. Key deliverables include marketing campaigns, stakeholder coordination, and the establishment of a Visitor Information Centre, all aimed at increasing visitor numbers and enhancing the local tourism economy.
The appointed service provider will be expected to demonstrate proven experience in tourism marketing, event management, and stakeholder collaboration. They must also provide measurable outcomes related to visitor growth, economic impact, and stakeholder satisfaction. This initiative is crucial for positioning Stellenbosch as a premier tourist destination, leveraging its rich cultural heritage and natural beauty to attract both domestic and international visitors. The project aligns with the municipality's strategic objectives for sustainable tourism development and economic growth.
This tender is suitable for marketing agencies, tourism management firms, event organizers, and businesses with expertise in destination marketing and stakeholder engagement in the tourism sector.