The South African Weather Service seeks proposals for Advertising and Marketing Agency Services for a project basis or a fixed 12-month period. The selected agency will enhance brand visibility and public engagement through creative marketing solutions.
The South African Weather Service (SAWS) invites qualified advertising and marketing agencies to submit proposals for comprehensive services aimed at enhancing its brand visibility and public engagement. This tender encompasses the development and execution of integrated marketing strategies, including both Above-the-Line (ATL) and Below-the-Line (BTL) campaigns. Agencies will be required to conduct market research, create high-quality multimedia content, and manage digital marketing efforts across various platforms, including social media and online advertising.
The successful agency will collaborate closely with SAWS to develop a five-year marketing strategy and annual marketing plans, ensuring alignment with the organization's objectives. Key responsibilities include designing and executing advertising campaigns, producing promotional materials, and providing ongoing reporting and analysis of campaign effectiveness. This partnership aims to leverage innovative marketing techniques to effectively communicate SAWS's mission and services to the public, ultimately fostering greater awareness and engagement.
This tender is suitable for established advertising and marketing agencies with experience in developing and executing comprehensive marketing campaigns across various media. Agencies should have a proven track record in creative content production, digital marketing, and strategic planning.
Answer a few questions — by voice, chat or a short form — and your official quote arrives as a PDF you can circulate for sign-off, ready to accept online. One fixed annual figure for your whole bid team.