Advertising and Marketing Agency Services

The South African Weather Service (SAWS) invites qualified advertising and marketing agencies to submit proposals for comprehensive services aimed at enhancing its brand visibility and public engagement. This tender encompasses the development and execution of integrated marketing strategies, including both Above-the-Line (ATL) and Below-the-Line (BTL) campaigns. Agencies will be required to conduct market research, create high-quality multimedia content, and manage digital marketing efforts across various platforms, including social media and online advertising.

The successful agency will collaborate closely with SAWS to develop a five-year marketing strategy and annual marketing plans, ensuring alignment with the organization's objectives. Key responsibilities include designing and executing advertising campaigns, producing promotional materials, and providing ongoing reporting and analysis of campaign effectiveness. This partnership aims to leverage innovative marketing techniques to effectively communicate SAWS's mission and services to the public, ultimately fostering greater awareness and engagement.