This tender seeks a service provider to deliver media buying services for the 2026 Money Smart Week South Africa campaign, focusing on enhancing financial literacy. The contract will commence on October 1, 2026, and requires strategic media planning and procurement.
The Financial Sector Conduct Authority (FSCA) is inviting bids for media buying services to support the 2026 Money Smart Week South Africa (MSWSA 2026), an initiative aimed at improving financial literacy among South Africans. The successful bidder will be responsible for developing a comprehensive media buying and implementation plan that effectively communicates the campaign's objectives to target audiences through various channels, including television, radio, print, and social media.
Key requirements include sourcing and negotiating media placements, creating engaging content that resonates with diverse demographics, and providing detailed reports on media performance. The contractor will work closely with the FSCA to ensure alignment with the campaign's goals and will be expected to deliver measurable outcomes that enhance public awareness of financial education resources. This project not only offers an opportunity to contribute to a significant national initiative but also to engage with a wide audience across multiple platforms, thereby maximizing the impact of financial education in South Africa.
This tender is suitable for advertising agencies, media buying firms, and companies with expertise in strategic communication and public relations, particularly those with experience in educational campaigns and community outreach.