Joburg Tourism seeks qualified service providers for a back search media monitoring service and analysis report covering the period from July 1 to September 30, 2025. Bidders must provide comprehensive media analysis and reporting.
The Johannesburg Tourism Company is inviting quotations from accredited service providers to deliver a back search media monitoring service and an analysis report for the Q1 period of July 1 to September 30, 2025. This service is crucial for capturing and analyzing editorial media coverage of Johannesburg as a tourism destination during this timeframe, especially following a lapse in service that resulted in no data capture for the quarter. The appointed provider will be responsible for tracking coverage across various media sectors, including broadcast, print, and online platforms, using specified keywords related to Joburg tourism.
The scope of work includes conducting a thorough back search of editorial media coverage, compiling relevant clippings into a structured database, and delivering a comprehensive media analysis report that provides both quantitative and qualitative insights. This report will aid Joburg Tourism in evaluating its media exposure and advertising value equivalent (AVE), which are key performance indicators for the organization. Bidders must ensure compliance with all requirements outlined in the tender document, including quoting for all items in the pricing schedule and adhering to submission deadlines.
This tender is suitable for media monitoring firms, public relations agencies, and companies specializing in data analysis and reporting within the tourism sector. Businesses with experience in media tracking and reporting, particularly in the South African context, are encouraged to apply.