Campaign Media Engagement and Advertising Services

Iziko Museums of South Africa is inviting quotations from qualified service providers to implement a comprehensive campaign media engagement strategy, including media production and advertising acquisition. This initiative aims to strengthen the museum's public profile and broaden its audience reach through effective media engagement across print, radio, and digital platforms. The successful bidder will collaborate with the Advancement Department to develop and execute an integrated PR strategy that promotes the Iziko brand and its sub-brands, ensuring that the museum's offerings are highlighted effectively.

The scope of services includes designing and producing campaign advertisements, managing advertising placements, and executing media engagement activities for three critical milestone campaigns. The appointed agency will be responsible for creating print, radio, and digital advertisements, negotiating rates, and securing placements that maximize the museum's visibility. The campaign will run from September to December, coinciding with key heritage events, and aims to foster connections with diverse audiences while celebrating South Africa's rich cultural heritage.