This tender has closed on 25 August 2026.
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The South African Human Rights Commission seeks a qualified Brand Strategist to enhance its brand image and manage public perception over a six-month period. Key requirements include extensive experience in brand strategy and knowledge of human rights.
The South African Human Rights Commission (SAHRC) is inviting proposals for the appointment of a Brand Strategist to provide brand management services for a duration of six months. The selected strategist will be tasked with developing and implementing comprehensive strategies aimed at strengthening the Commission's brand identity, improving its public image, and countering negative perceptions that have arisen due to recent governance challenges. This role requires a professional with at least 10 years of experience in brand strategy development, particularly in managing social media narratives and addressing misinformation.
The scope of work includes conducting research to analyze public sentiment, formulating a robust brand strategy, and creating a consistent brand voice across all communication channels. The strategist will also be responsible for monitoring social media campaigns and providing quarterly performance reports to evaluate the effectiveness of the brand repositioning efforts. This initiative is crucial for the SAHRC to restore public confidence and effectively promote and protect human rights in South Africa.
This tender is suitable for businesses specializing in brand strategy, public relations, and communications, particularly those with experience in the public sector and a strong understanding of human rights issues.