Media Buying and Planning Services

The South African Weather Service (SAWS) invites proposals for the provision of media buying and planning services on a project basis or for a fixed period of 12 months. The selected agency will be responsible for developing and executing integrated media strategies that effectively communicate critical weather information and engage the public. This includes maximizing reach for weather warnings, optimizing media placements across various channels, and ensuring cost-efficiency in securing media rates. The agency will also provide detailed reporting and analysis of campaign performance, ensuring alignment with SAWS's objectives of public safety and brand enhancement.

The scope of work includes strategic planning, media buying negotiations, and the management of media placements across platforms such as TV, radio, digital, and print. Bidders must demonstrate experience in media strategy development and execution, with a proven track record of successful campaigns. The agency will be expected to provide transparent pricing, including a breakdown of costs and any additional fees, while ensuring compliance with all regulatory requirements. This partnership aims to enhance SAWS's outreach and effectiveness in delivering vital weather information to the South African public.