Digital Strategy and Digital Screen Management Services

The Johannesburg Development Agency (JDA), an agency of the City of Johannesburg, is seeking a service provider to develop and execute a digital communications strategy and to manage its digital screen network over a three-year period. The JDA currently relies on conventional internal channels such as email and notice boards and wants a centrally managed visual communication channel across its facilities. The appointed provider will deliver an end-to-end digital signage solution on the two indoor 50-inch 4K QLED screens the JDA already owns, covering configuration, content management, training, technical support and maintenance.

The scope has two main components. The first is strategy: the provider must audit the JDA's current digital platforms and screens, conduct audience and stakeholder analysis, and produce a digital strategy with content pillars, a channel approach, governance processes, an implementation roadmap, a campaign calendar and a performance measurement framework. The second is operational delivery. The provider must supply and configure a licensed content management system that can upload, schedule and remotely publish images, videos, text notices and web content, monitor screen status and identify offline screens. It must also upload and schedule approved content, carry out regular inspections and repairs, provide prompt call-out services, keep the system upgraded, protect data, and report monthly to the Marketing and Communications Department. Work must be coordinated with the JDA's Marketing, Communication and PR team, photographers, videographers, multimedia designers, the web administrator and other digital properties.

Bidders must meet several mandatory conditions. A compulsory briefing takes place on 10 November 2026 at the JDA auditorium, The Bus Factory, 3 Helen Joseph Street, Newtown. Bidders must be registered on the National Treasury Central Supplier Database (CSD), have tax matters in order with SARS, and submit completed declaration forms. Pricing must be submitted for Years 1, 2 and 3 at fixed rates, covering all strategy, collaboration, content, maintenance and support costs, and the total must be correctly stated or the bid will be disqualified. Evaluation uses an 80/20 price and preference system, with up to 20 points for specific goals such as black ownership, women ownership and SMME status, supported by valid evidence. The technical threshold is 125 of 208 points (60%). Scoring rewards named key personnel with relevant qualifications and experience, including a Digital Strategist, a Content, Multimedia and Platform Coordinator, and a Screen Maintenance and Technical Support Specialist, as well as a track record of similar projects and client references. Appointments for Years 2 and 3 depend on satisfactory performance and budget availability. Bids close on 8 December 2026 at 12:00 and must be deposited in the tender box at the JDA's Ground Floor reception, The Bus Factory. Tender validity is 120 days.

For the successful provider, the contract offers a sustained three-year mandate to shape how a major City of Johannesburg agency communicates internally and publicly. It combines strategic consultancy with hands-on technical and content operations, which allows the provider to demonstrate integrated value, build a long-term public-sector reference, and grow its digital communications portfolio. The JDA also benefits from a single accountable partner for strategy, content and infrastructure, with clear reporting, transparent costs and a modernised communication channel for its staff and stakeholders.