SITA seeks a full-service marketing agency to develop and execute a go-to-market strategy for its packaged services over a six-month period. Bids must be submitted electronically via the SITA ERP supplier portal, with the CSD registration and a priced Excel schedule required.
The State Information Technology Agency (SITA) has issued a Request for Bid (RFB 3303-2026, ERP 537010) for the procurement of a full-service marketing agency to develop and execute a go-to-market strategy for SITA's packaged services. The engagement is for a fixed period of six (6) months and falls under the advertising and market research category. The appointed agency will be expected to take a campaign from strategic planning through to delivery, covering the market positioning and launch of packaged ICT services offered by SITA to government and related public-sector clients.
To qualify, bidders must be registered on the Central Supplier Database (CSD) with all company details up to date. Bid responses must be submitted exclusively through the SITA ERP system before the closing date of 20 November 2026; responses sent by other means will not be considered valid. Bidders must complete the official Annexure H pricing schedule in the prescribed Excel format, include it as an original document in the response pack, and record each line-item price directly within the ERP system. Documentation must be provided in the correct format and as original documents. The full bid specification (Annexure G), the Invitation to Bid (Annexure C), and the ERP supplier user guide are available as supporting documents, and queries must be submitted in writing to the designated SITA procurement contact.
For marketing agencies, this tender offers a defined six-month engagement with a public-sector client and an opportunity to build experience in government ICT marketing. Bidders are encouraged to participate in SITA's supply chain automation initiative, which is moving bid submission fully onto the ERP platform. Prospective bidders should review the specification carefully, confirm their CSD and ERP registration well before the deadline, and prepare pricing in line with the required schedule.
Full-service marketing, advertising, and creative agencies with experience in B2B or public-sector technology marketing, particularly go-to-market strategy and product launch campaigns. Agencies must be CSD-registered, able to submit electronically via the SITA ERP platform, and capable of delivering a complete strategy and execution within six months. Smaller agencies may be suitable if they can partner or subcontract for specialist capabilities such as digital media or market research.
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